QR Codes 101
If you’re not yet familiar with QR codes,
they’re similar to the barcodes used by retailers to track inventory and
price products at the point of sale. The key difference between the two
is the amount of data they can hold or share.
codes are linear one-dimensional codes and can only hold up to 20
numerical digits, whereas QR codes are two-dimensional (2D) matrix
barcodes that can hold thousands of alphanumeric characters of
information. Their ability to hold more information and their ease of use makes them practical for small businesses.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.
The Origins of QR Codes
While QR codes are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave,
a subsidiary of Toyota. Denso Wave has elected not to exercise their
patent rights of QR codes and that has encouraged their widespread use.
Special thanks to Jeff Korhan for his contribution to this article.
Practical Uses of QR Codes
Here are some ways for using QR
codes that are mostly in practice now, as well as a few that I believe
we will be seeing in the very near future.
Where can QR Codes be used?
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
What QR codes could link to:
- Installation instructions
- Sources for replacement parts and service
- Directions to your business
- The process for hiring your professional services
- Valuable coupons and special offers
- Recommendations for complementary products and services
- Free mp3 downloads
- Customer feedback forms
If you landed here by using our QR Code, congratulations! You are now using the latest technology to access information on the web. Read on for more information about how you can use this technology to support your marketing plan.
Still need more information or are you ready to get started? JAM Impressions can develop your QR code for your business directing your customers to your website.
The current special is a QR Code and 500 business cards for $75
Call JAM Impressions at 260.627.0400 and let's get started!
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